Innovating at the Speed of Life

Most companies are pretty good at developing their products and services to offer new features and new ways to engage the customer. But innovation on a grander level seems to be more complicated, and rarely gets the funding, the manpower and the senior management attention it deserves. Very few are able to change their business model to adapt to new developments in the market, be it technological, cultural or legislative changes. Transforming… Read More

Independence Day

The big consultancies are gathering more and more power. They have quickly branched out from the core business of management consulting, IT consulting, accounting etc., to take on Digital Transformation, customer experience and now even creative communication services. And at first glance, this can sound like a good idea for clients. They can get everything from the same vendor, and (hopefully) get an integrated solution for their business. But the truth is,… Read More

“Why 2019 Won’t be Like 2019”

In 1984, Ridley Scott directed the much-praised “1984” ad for Apple, referencing George Orwell’s famous 1948 novel by the same name. The payoff line in the ad goes: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” A truly ground-breaking commercial that helped launch a computer that changed the paradigm of personal computing in many ways. Two years earlier, in 1982, Mr. Scott directed… Read More

Acoustic on Tour

Are you looking to create a more innovative spirit in your company? Do you want to know how Digital Transformation will affect your business in the future? Would you like to inspire your team to really understand your customers? Are you trying to figure out how your team can best be utilised to come up with new ideas? Acoustic is offering a practical, yet inspirational session for your business. We will come to… Read More

How to Win, Keep or Lose Customers

In the past couple of weeks, there’s been some world famous PR disasters. Pepsi’s embarrassing appropriation of counterculture, multi-ethnicity and grassroots demonstrations was one. United Airline’s violent enforcement of ridiculous procedures was another. And finally, last week an American Airlines’ flight attendant yelled at a crying mother and hit her with her stroller, narrowly missing the baby in her arms. These are of course major fails, that senior management are working around… Read More

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