Shame is Transforming TV as we Know It

You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume content. Showing that even traditional TV station can create content that resonates, and is delivered in a new and engaging format. Let me explain how. In 2015, NRK (Norwegian state owned broadcaster)… Read More

Join Erik Ingvoldstad for Social Media Storytelling Workshop in Singapore or Hong Kong

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Content Strategy in February 2017. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 20-21 February in Singapore, and  23-24 February in Hong Kong. As a client or associate of Acoustic, you may be eligible for a special discount. Please send an… Read More

The Fine Art of Customer Experience Creation

Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve customer retention. But many companies seem to miss out on the one thing that makes people buy from you again and again: Customer Experience…. Read More

Social Media Content Strategy & Creation Workshop in Jakarta

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Storytelling in October. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 6-7 October in Jakarta. As a client or associate of Acoustic, you may be eligible for a special discount. Please send an email to info@acoustic.agency to find… Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

F