Get Our Ebook “Acoustic Thoughts” for free

Over the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. This book takes on some of the misconceptions and the challenges brands are facing in applying fully integrated, digitally centric marketing to connect with their audience. Get ready for the Digital Transformation. The ebook is a collection of some of our blog… Read More

Digital Transformation is Cultural Transformation

Digital transformation is coming our way, whether we like it or not. More and more industries are being disrupted by new and/or innovative players in the market place. And a lot of existing businesses are scrambling to prepare themselves for whatever will happen in their own industry. The reaction amongst top management varies, of course. Some become paralysed, and do nothing. Others run out and hire Digital Directors. Others again task their… Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

No One Cares About Your Brand!

Ok, those are some pretty harsh words, I know, but hear me out. There is a widespread misunderstanding amongst many marketers, as they seem to believe that people walk around thinking about brands (and their brand specifically). That “top of mind” means that human beings actually go around thinking about specific product categories and brands even when they are not shopping for that category. For almost every brand on the planet, that’s… Read More

Disruption is Dead. Long live Disruption!

For decades, the advertising industry has talked about disruption as a way of getting the attention of the consumer. Disruption, in the sense of breaking into people’s lives and frame of mind, almost rocking them out of their day, delivering a punchy message, and expecting that message to be understood and liked – because it was “disruptive”, is now dead. People don’t want to be disrupted, and they are more likely to… Read More

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