Burn, baby, burn!

Hitting the reset button on the ad industry The self-proclaimed “creative industry” is shaking at its foundation. Everything is changing around them, but the advertising agencies themselves seem to refuse to take any part in the transformation that is going on. Clients are challenging them to be more efficient, more accountable and more creative – not just with messaging, but with the entire approach to marketing. Unfortunately, advertising is one of the most… Read More

Less reports, more problem solving ideas

Many people and companies get a bit uncomfortable with the ideas of management consultants and other business development consultancies. It’s understandable. I mean, most consultants produce reports, not actual solutions. That may have been a great thing in the last millennium, but in the current age, we don’t need just analysis and potential scenarios. We need actual business solutions. My personal interest has always been to see things that could be improved,… Read More

Independence Day

The big consultancies are gathering more and more power. They have quickly branched out from the core business of management consulting, IT consulting, accounting etc., to take on Digital Transformation, customer experience and now even creative communication services. And at first glance, this can sound like a good idea for clients. They can get everything from the same vendor, and (hopefully) get an integrated solution for their business. But the truth is,… Read More

Stop Storytelling. Start “Story-listening”.

In the world of brands, storytelling has been one of the most important buzzwords of the 21st century. With ever-changing channel strategies, it means ‘It doesn’t matter if you’re making a TVC or producing a content piece for the internet. It’s all about telling stories.’ many would claim that storytelling is what advertising has been doing since the 60s, and they’d be right. Conveying a story, more than just a promotion, has… Read More

Continuous Transformation

Written and published for Mediamixx 2017’s printed magazine. If you work in traditional media, you’ve had a tough 20 years, with constant changes and the looming industry death hanging over your head. And if you work in digital media, you’ve had a pretty spectacular run the past 20 years – not without ups and downs, of course, but the changes we’ve seen since Sir Tim Berners-Lee invented the World Wide Web has been… Read More

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