“When You Change Yourself, You Change the World”*

A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally through Campaign Asia – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” Instead of doing “advertising“, make sure your business model and service model… Read More

Shame is Transforming TV as we Know It

You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume content. Showing that even traditional TV station can create content that resonates, and is delivered in a new and engaging format. Let me explain how. In 2015, NRK (Norwegian state owned broadcaster)… Read More

Are you Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the most effective ways to connect with them. But it is much more than just thinking that… Read More

News: The North Alliance Moves into the US market with Nansen

Acoustic’s parent company, The North Alliance (NOA) acquires the Swedish/American digital development and communication company Nansen. Nansen has over 100 employees in Stockholm, Chicago and New York. – ”During the last two years we have built a group of companies with a solid presence in Scandinavia, and with bridgeheads into the US and Singapore. This acquisition fulfills our goal of taking a leading position in the Nordics and to have a solid… Read More

How to Connect with Communities

How many people in Asia are interested in, say, gardening? Not that many? How about politics? Or cars? Airplanes? Music? Cooking? A few? Thousands? Millions? Maybe even billions? Let’s just agree that there are more people interested in specific arts, cultures and hobbies than one would think. Thanks largely to the internet, smaller communities can organise themselves across borders and regions, connect and collaborate and exchange ideas and experiences. In fact, many… Read More

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