Continuous Transformation

Written and published for Mediamixx 2017’s printed magazine. If you work in traditional media, you’ve had a tough 20 years, with constant changes and the looming industry death hanging over your head. And if you work in digital media, you’ve had a pretty spectacular run the past 20 years – not without ups and downs, of course, but the changes we’ve seen since Sir Tim Berners-Lee invented the World Wide Web has been… Read More

The 6 Pillars of Innovation

Innovation is quickly becoming the most overused word in the English language, a trend that has not escaped the satirical masterminds over at The Onion, who claimed that the word “innovate” was used 8.2 timers per second at SxSW 2017. But as much as we can dismiss the use of buzzwords, it is a fact that with the huge changes happening in the business world today, being innovative is key to finding the right… Read More

Why I Left Advertising

A couple of days ago, my friend Matt Eastwood, who is the Global Chief Creative Officer at J Walter Thompson (you can’t get much higher than that in creative roles in advertising), was interviewed by Indian website Live Mint. In the interview, he proclaimed that “it is the best time to be working in advertising”, because “now, you can invent a new product” [instead of just doing “advertising”]. So basically, he is… Read More

The Revolution Will Not Be Televised (It’s already happening on Facebook Live)

You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as we all know, dying a slow and rather painful death. Entertaining or informative content, is not. We have completely changed the way we consume media. We still watch “TV”, but… Read More

Join Erik Ingvoldstad for Social Media Storytelling Workshop in Singapore or Hong Kong

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Content Strategy in February 2017. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 20-21 February in Singapore, and  23-24 February in Hong Kong. As a client or associate of Acoustic, you may be eligible for a special discount. Please send an… Read More

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