Why I Left Advertising

A couple of days ago, my friend Matt Eastwood, who is the Global Chief Creative Officer at J Walter Thompson (you can’t get much higher than that in creative roles in advertising), was interviewed by Indian website Live Mint. In the interview, he proclaimed that “it is the best time to be working in advertising”, because “now, you can invent a new product” [instead of just doing “advertising”]. So basically, he is… Read More

Join Erik Ingvoldstad for Social Media Storytelling Workshop in Singapore or Hong Kong

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Content Strategy in February 2017. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 20-21 February in Singapore, and  23-24 February in Hong Kong. As a client or associate of Acoustic, you may be eligible for a special discount. Please send an… Read More

Get Our Ebook “Acoustic Thoughts” for free

Over the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. This book takes on some of the misconceptions and the challenges brands are facing in applying fully integrated, digitally centric marketing to connect with their audience. Get ready for the Digital Transformation. The ebook is a collection of some of our blog… Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

No One Cares About Your Brand!

Ok, those are some pretty harsh words, I know, but hear me out. There is a widespread misunderstanding amongst many marketers, as they seem to believe that people walk around thinking about brands (and their brand specifically). That “top of mind” means that human beings actually go around thinking about specific product categories and brands even when they are not shopping for that category. For almost every brand on the planet, that’s… Read More

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