13 Industry Trends You Can’t Afford to Ignore

We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)? I was recently asked to write a few slides on where our industry is headed, so I thought I’d turn it into a nice Buzzfeed, ahem, Business Insider, ahem, Campaign AsiaPacific article. Most… Read More

Last Call for Digital Transformation!

In the past two decades, the digital landscape has grown from an interesting niche channel for geeks to becoming the most powerful driver of financial growth for most brands and industries. Yet, there still are many brands that haven’t been able to capitalise on the digital culture in an effective way. There could be many reasons for this. They may not have gotten around to it yet. The brand could be generic in… Read More

Digital Centric is The New Integration

Integration has been the Holy Grail for agencies and clients alike for at least two decades now. It has been seen as the way to create a communication platform that allows all media channels to work together, and helps the agency networks facilitate cooperation between their different specialist agencies (especially digital). Unfortunately, this thinking is flawed from the start. Integration, in the traditional sense, doesn’t work. Period. On one hand, it is… Read More