The Culture of Digital

In most business today, we talk about getting ready for a new future through digital transformation. And in these discussions, a key challenge is to develop the technology of digital. The technology of digital requires tech competency, it requires an organisation that can attract and retain tech talent, it requires leadership, and the hardware and software to implement this technology. These are all important matters, and a foundation for any digital development,… Read More

Social Media Content Strategy & Creation Workshop in Jakarta

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Storytelling in October. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 6-7 October in Jakarta. As a client or associate of Acoustic, you may be eligible for a special discount. Please send an email to info@acoustic.agency to find… Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

Join Erik Ingvoldstad for Social Media Storytelling Workshop in Singapore, HK, KL and Manila

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Storytelling in April and May. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 18-19 April in Singapore, 21-22 April in Hong Kong, 19-20 May in Kuala Lumpur and 26-27 May in Manila. As a client or associate… Read More

Disruption is Dead. Long live Disruption!

For decades, the advertising industry has talked about disruption as a way of getting the attention of the consumer. Disruption, in the sense of breaking into people’s lives and frame of mind, almost rocking them out of their day, delivering a punchy message, and expecting that message to be understood and liked – because it was “disruptive”, is now dead. People don’t want to be disrupted, and they are more likely to… Read More

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