Join Erik Ingvoldstad for Social Media Storytelling Workshop in Singapore, HK, KL and Manila

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Storytelling in April and May. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 18-19 April in Singapore, 21-22 April in Hong Kong, 19-20 May in Kuala Lumpur and 26-27 May in Manila. As a client or associate… Read More

Disruption is Dead. Long live Disruption!

For decades, the advertising industry has talked about disruption as a way of getting the attention of the consumer. Disruption, in the sense of breaking into people’s lives and frame of mind, almost rocking them out of their day, delivering a punchy message, and expecting that message to be understood and liked – because it was “disruptive”, is now dead. People don’t want to be disrupted, and they are more likely to… Read More

The Benefit of Having Balls

Some people have them, others don’t. And I’m not talking about men vs. women here. We are talking the metaphorical ones. The ones that separate you from a grey blob in the universe. The ones that give you super powers. The ones that bring you a sense of purpose and a place in the record books. Brands can also have balls. Or at least companies can employ people with the desire to… Read More

Are you Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the most effective ways to connect with them. But it is much more than just thinking that… Read More

5 Articles You’ve Missed Out On

Last week, we published “The 5 Most Popular Articles on Acoustic Blog”, which we of course were very proud of. But there are articles that have not garnered as many readers, so we thought we’d re-share them as well. There could be many reasons for their lack of readership; not so catchy titles, not so interesting topic, more introspective or maybe they were just published at the wrong time. But hey, we… Read More

F