Digital Centric is The New Integration

Integration has been the Holy Grail for agencies and clients alike for at least two decades now. It has been seen as the way to create a communication platform that allows all media channels to work together, and helps the agency networks facilitate cooperation between their different specialist agencies (especially digital). Unfortunately, this thinking is flawed from the start. Integration, in the traditional sense, doesn’t work. Period. On one hand, it is… Read More