Continuous Transformation

Written and published for Mediamixx 2017’s printed magazine. If you work in traditional media, you’ve had a tough 20 years, with constant changes and the looming industry death hanging over your head. And if you work in digital media, you’ve had a pretty spectacular run the past 20 years – not without ups and downs, of course, but the changes we’ve seen since Sir Tim Berners-Lee invented the World Wide Web has been… Read More

How to Win, Keep or Lose Customers

In the past couple of weeks, there’s been some world famous PR disasters. Pepsi’s embarrassing appropriation of counterculture, multi-ethnicity and grassroots demonstrations was one. United Airline’s violent enforcement of ridiculous procedures was another. And finally, last week an American Airlines’ flight attendant yelled at a crying mother and hit her with her stroller, narrowly missing the baby in her arms. These are of course major fails, that senior management are working around… Read More

Banks: “I’m the King of the World!” (…moments later, …hits iceberg).

Banks. Can’t live with them. Can’t blow them up (apparently). Few companies are so disliked as the major banks, historically and currently. Now there is a reason for that. And it’s not all the banks fault. The service they offer can have huge impact on people’s lives, and people will get really disappointed when they don’t get what they want. Banks also have to follow strict regulations on how they conduct their… Read More

The 6 Pillars of Innovation

Innovation is quickly becoming the most overused word in the English language, a trend that has not escaped the satirical masterminds over at The Onion, who claimed that the word “innovate” was used 8.2 timers per second at SxSW 2017. But as much as we can dismiss the use of buzzwords, it is a fact that with the huge changes happening in the business world today, being innovative is key to finding the right… Read More

The Problem With Digital Transformation

Digital Transformation is on everyone’s lips these days, from cool new start-ups, to the mastodons of the corporate world.  The business models of yesterday are changing, and disruption is happening in all industries, across all markets. The disruption is driven by new competitors, new ideas, new technology, new mind-sets and new cultural shifts that are making it more and more challenging for companies to stay connected with their customers and to just keep the… Read More

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