The Beauty of Simplicity

The latest shiny new toy on the smartphone market is the Apple watch. Joining its predecessors, it splashes onto the screen by revolutionising how we gesticulate, interact and understand the world. It has created a whole new way of communicating with a watch simply with light tapping movements or applied pressure, gentle rotations of the side dial, and voice commands and control. The REAL magic of Apple products is not in the technology. Each… Read More

You Compute Me

Let me start off with a confession: In my entire life, I have never used a dating app or a dating website. Of course, I am now a happily married man, but I have been single in the internet era. Yet, I never saw the appeal in meeting women online. (I did develop a very simplistic matchmaker program in computer class in high school, back in the 80s. But that’s a story… Read More

Taking Social Currency to the Bank

Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end up being ignored. Worst case, you create animosity towards your brand, where people boycott your products, refuse… Read More

Killing me softly (with technology)

I love ads. I enjoy scrutinising, analysing, living and breathing them. Like any human being, I am a sucker for inspirational, sappy and humorous ads. My all time favourites? Ads with cats. To me, ads are everything. They are the only piece of news I remember, the only form of viral I know. I love them, both print and digital, out-of-home or delivered right to my inbox. But lately, I’ve been getting increasingly annoyed by… Read More

Periscope needs a disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast anything from anywhere within a few seconds, has the potential to become the next big communication… Read More

F