Killing me softly (with technology)

I love ads. I enjoy scrutinising, analysing, living and breathing them. Like any human being, I am a sucker for inspirational, sappy and humorous ads. My all time favourites? Ads with cats. To me, ads are everything. They are the only piece of news I remember, the only form of viral I know. I love them, both print and digital, out-of-home or delivered right to my inbox. But lately, I’ve been getting increasingly annoyed by… Read More

Periscope needs a disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast anything from anywhere within a few seconds, has the potential to become the next big communication… Read More

13 Industry Trends You Can’t Afford to Ignore

We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)? I was recently asked to write a few slides on where our industry is headed, so I thought I’d turn it into a nice Buzzfeed, ahem, Business Insider, ahem, Campaign AsiaPacific article. Most… Read More

Last Call for Digital Transformation!

In the past two decades, the digital landscape has grown from an interesting niche channel for geeks to becoming the most powerful driver of financial growth for most brands and industries. Yet, there still are many brands that haven’t been able to capitalise on the digital culture in an effective way. There could be many reasons for this. They may not have gotten around to it yet. The brand could be generic in… Read More

Digital Centric is The New Integration

Integration has been the Holy Grail for agencies and clients alike for at least two decades now. It has been seen as the way to create a communication platform that allows all media channels to work together, and helps the agency networks facilitate cooperation between their different specialist agencies (especially digital). Unfortunately, this thinking is flawed from the start. Integration, in the traditional sense, doesn’t work. Period. On one hand, it is… Read More

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