“When You Change Yourself, You Change the World”*

A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally through Campaign Asia – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” Instead of doing “advertising“, make sure your business model and service model… Read More

Your Life as a Technologist

Do you see yourself as a technologist? Probably not, unless you work in software development, digital production, UX, UI, hardware development or other true tech roles. But being a technologist should be for more than just coders and IT specialists. In some small way, we all have to be technologists. We live in an age of technological wonders. Every days, it seems, a new product or service is launched that has the potential to… Read More

Shame is Transforming TV as we Know It

You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume content. Showing that even traditional TV station can create content that resonates, and is delivered in a new and engaging format. Let me explain how. In 2015, NRK (Norwegian state owned broadcaster)… Read More

The Revolution Will Not Be Televised (It’s already happening on Facebook Live)

You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as we all know, dying a slow and rather painful death. Entertaining or informative content, is not. We have completely changed the way we consume media. We still watch “TV”, but… Read More

The Road to Digital Transformation. Acoustic Sessions #1.17. 28 February 2017

Acoustic Sessions is our new quarterly event programme on Innovation, Digital Transformation, Strategy and Creativity. We will vary the format, but keep consistent focus on sessions that are inspirational and practical at the same time. Our first session will be on February 28, at Collision 8, in High Street Centre (Where Acoustic holds office). The breakfast seminar is free, with priority given to senior management. Register here Digital Transformation is Cultural Transformation Digital Transformation is… Read More

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