Independence Day

The big consultancies are gathering more and more power. They have quickly branched out from the core business of management consulting, IT consulting, accounting etc., to take on Digital Transformation, customer experience and now even creative communication services. And at first glance, this can sound like a good idea for clients. They can get everything from the same vendor, and (hopefully) get an integrated solution for their business. But the truth is,… Read More

Stop Storytelling. Start “Story-listening”.

In the world of brands, storytelling has been one of the most important buzzwords of the 21st century. With ever-changing channel strategies, it means ‘It doesn’t matter if you’re making a TVC or producing a content piece for the internet. It’s all about telling stories.’ many would claim that storytelling is what advertising has been doing since the 60s, and they’d be right. Conveying a story, more than just a promotion, has… Read More

Acoustic Enters Strategic Partnership with Global Payment Consultancy PayTech

Acoustic Group’s mission is to help companies develop and implement customer centric digital transformation and innovation strategies. To do that effectively, we collaborate with a number of partners, such as technology providers, research companies etc. Most of these collaborations are on a project by project basis, in order to maintain our independence. We do not, and will not, sell technology/hardware/software off the shelf. If you work with Acoustic, you will never get… Read More

Continuous Transformation

Written and published for Mediamixx 2017’s printed magazine. If you work in traditional media, you’ve had a tough 20 years, with constant changes and the looming industry death hanging over your head. And if you work in digital media, you’ve had a pretty spectacular run the past 20 years – not without ups and downs, of course, but the changes we’ve seen since Sir Tim Berners-Lee invented the World Wide Web has been… Read More

How to Win, Keep or Lose Customers

In the past couple of weeks, there’s been some world famous PR disasters. Pepsi’s embarrassing appropriation of counterculture, multi-ethnicity and grassroots demonstrations was one. United Airline’s violent enforcement of ridiculous procedures was another. And finally, last week an American Airlines’ flight attendant yelled at a crying mother and hit her with her stroller, narrowly missing the baby in her arms. These are of course major fails, that senior management are working around… Read More

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