Are you Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the most effective ways to connect with them. But it is much more than just thinking that… Read More

5 Articles You’ve Missed Out On

Last week, we published “The 5 Most Popular Articles on Acoustic Blog”, which we of course were very proud of. But there are articles that have not garnered as many readers, so we thought we’d re-share them as well. There could be many reasons for their lack of readership; not so catchy titles, not so interesting topic, more introspective or maybe they were just published at the wrong time. But hey, we… Read More

Here We Are Now, Entertain Us!

Content, content, content. It’s all we marketing people seem to talk about these days. But “content” is such a cold word, and it doesn’t say anything about how the human beings consuming the “content” feel afterwards. In fact, content can be used to describe “any information published (and for most parts online, but it certainly doesn’t have to be)”. So using the word content to describe marketing activities is not really helpful…. Read More

The 5 Most Popular Articles on the Acoustic Blog

Our blog is one of our most important outreach tools, and it gives us an opportunity to share what we as an agency and marketing professionals believe in. Luckily, the articles seem to resonate well with the readers as well. We have seen some pretty high readership numbers – and shares on Facebook, LinkedIn and Twitter. Some of the articles are hardcore marketing articles, some are more playful, but they all carry… Read More

Why I don’t Believe in Digital Anymore

Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. We’ve had digital agencies, digital experts, digital this and digital that. I myself have worked in digital agencies as much as I have worked in traditional agencies. But now, it’s time to make a change. I don’t believe in the myth… Read More

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