5 Ways to Go from Digital Passive to Digital Active

The simple banner ad has created a lot of success online. But also a lot of misery. Today, most users avoid banner ads, pre-rolls and other passive display media as the plague. Ad-blockers are becoming increasingly more popular, even Apple are opening up for ad-block features in Safari on iOS 9. Ad skipping (TrueView) has been available on YouTube for 5 years. Still, many advertisers continue to use passive display as a… Read More

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