Transformation is no Monkey Business

The global financial climate is rather nervous these days, and companies are trying to understand what that means to their business. They are racing to find out how they can come out as a winner, rather than being dragged down by a slowing China, plummeting oil prices and increased currency volatility. Businesses may not be panicking, but they are certainly looking at ways to protect themselves from economic slowdown. This week, as… Read More

Are you Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the most effective ways to connect with them. But it is much more than just thinking that… Read More

The 5 Most Popular Articles on the Acoustic Blog

Our blog is one of our most important outreach tools, and it gives us an opportunity to share what we as an agency and marketing professionals believe in. Luckily, the articles seem to resonate well with the readers as well. We have seen some pretty high readership numbers – and shares on Facebook, LinkedIn and Twitter. Some of the articles are hardcore marketing articles, some are more playful, but they all carry… Read More

9 Ways to Take Advantage of The New Marketing Paradigm

Anyone who’s been following the Acoustic blog or met with us, will have heard how marketing is changing almost by the day, how digital transformation (and disruption) is coming your way, and how convergence is redefining the marketing communications industry (hint: it’s not just about advertising). But we do understand that some of these processes and service offerings can be complicated to understand and seem like large investments from day one. It… Read More

The 5 New Competitors to Watch Out For

Back in the day, knowing who your competitors were, was easy. If you sold paint, your competitors were other companies who sold paint. If you sold accounting services, other accountants would be your competitors. But the world isn’t that simple anymore. Sure, your main competitor will still be from your core industry, but there will be a whole host of others. As businesses and industries are shook up by financial turmoil, by… Read More

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