Digital Transformation is Cultural Transformation

Digital transformation is coming our way, whether we like it or not. More and more industries are being disrupted by new and/or innovative players in the market place. And a lot of existing businesses are scrambling to prepare themselves for whatever will happen in their own industry. The reaction amongst top management varies, of course. Some become paralysed, and do nothing. Others run out and hire Digital Directors. Others again task their… Read More

No One Cares About Your Brand!

Ok, those are some pretty harsh words, I know, but hear me out. There is a widespread misunderstanding amongst many marketers, as they seem to believe that people walk around thinking about brands (and their brand specifically). That “top of mind” means that human beings actually go around thinking about specific product categories and brands even when they are not shopping for that category. For almost every brand on the planet, that’s… Read More

Join Erik Ingvoldstad for Social Media Storytelling Workshop in Singapore, HK, KL and Manila

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Storytelling in April and May. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 18-19 April in Singapore, 21-22 April in Hong Kong, 19-20 May in Kuala Lumpur and 26-27 May in Manila. As a client or associate… Read More

Disruption is Dead. Long live Disruption!

For decades, the advertising industry has talked about disruption as a way of getting the attention of the consumer. Disruption, in the sense of breaking into people’s lives and frame of mind, almost rocking them out of their day, delivering a punchy message, and expecting that message to be understood and liked – because it was “disruptive”, is now dead. People don’t want to be disrupted, and they are more likely to… Read More

The Benefit of Having Balls

Some people have them, others don’t. And I’m not talking about men vs. women here. We are talking the metaphorical ones. The ones that separate you from a grey blob in the universe. The ones that give you super powers. The ones that bring you a sense of purpose and a place in the record books. Brands can also have balls. Or at least companies can employ people with the desire to… Read More

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