Continuous Transformation

Written and published for Mediamixx 2017’s printed magazine. If you work in traditional media, you’ve had a tough 20 years, with constant changes and the looming industry death hanging over your head. And if you work in digital media, you’ve had a pretty spectacular run the past 20 years – not without ups and downs, of course, but the changes we’ve seen since Sir Tim Berners-Lee invented the World Wide Web has been… Read More

“Why 2019 Won’t be Like 2019”

In 1984, Ridley Scott directed the much-praised “1984” ad for Apple, referencing George Orwell’s famous 1948 novel by the same name. The payoff line in the ad goes: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” A truly ground-breaking commercial that helped launch a computer that changed the paradigm of personal computing in many ways. Two years earlier, in 1982, Mr. Scott directed… Read More

Acoustic on Tour

Are you looking to create a more innovative spirit in your company? Do you want to know how Digital Transformation will affect your business in the future? Would you like to inspire your team to really understand your customers? Are you trying to figure out how your team can best be utilised to come up with new ideas? Acoustic is offering a practical, yet inspirational session for your business. We will come to… Read More

The 6 Pillars of Innovation

Innovation is quickly becoming the most overused word in the English language, a trend that has not escaped the satirical masterminds over at The Onion, who claimed that the word “innovate” was used 8.2 timers per second at SxSW 2017. But as much as we can dismiss the use of buzzwords, it is a fact that with the huge changes happening in the business world today, being innovative is key to finding the right… Read More

What’s Your Problem?!

We don’t like to talk about problems. We usually try to escape them altogether, or if we absolutely can’t avoid them, we re-label them, so they don’t sound so scary. We call them challenges or barriers. Never problems. But here’s the thing; Problems are important. Problems are good. Problems are catalysts for change. When humans face problems, we rise to the occasion, we thrive, we collaborate, and we solve those problems. Problems… Read More

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