The Fine Art of Customer Experience Creation

Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve customer retention. But many companies seem to miss out on the one thing that makes people buy from you again and again: Customer Experience…. Read More

The Culture of Digital

In most business today, we talk about getting ready for a new future through digital transformation. And in these discussions, a key challenge is to develop the technology of digital. The technology of digital requires tech competency, it requires an organisation that can attract and retain tech talent, it requires leadership, and the hardware and software to implement this technology. These are all important matters, and a foundation for any digital development,… Read More

Social Media Content Strategy & Creation Workshop in Jakarta

Acoustic’s Managing Director, Erik Ingvoldstad, is leading practical 2-day workshops in Social Media Storytelling in October. The workshop will give you great insight into content and social marketing, and help you improve the quality of your social media marketing efforts. The workshops will be held on 6-7 October in Jakarta. As a client or associate of Acoustic, you may be eligible for a special discount. Please send an email to info@acoustic.agency to find… Read More

Digital Transformation is Cultural Transformation

Digital transformation is coming our way, whether we like it or not. More and more industries are being disrupted by new and/or innovative players in the market place. And a lot of existing businesses are scrambling to prepare themselves for whatever will happen in their own industry. The reaction amongst top management varies, of course. Some become paralysed, and do nothing. Others run out and hire Digital Directors. Others again task their… Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

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