Will the Real Singapore Please Stand Up

“How do you like Singapore?”, “Oh it’s nice, love the food, fantastic shopping and I love/hate the weather. But I do think it’s a bit boring.” Sounds familiar? It’s pretty much what most western tourists would say about Singapore if they’re asked. Actually, even quite a few expats would describe Singapore in a similar fashion. But does that make it true? Is Singapore a boring, unimaginative and bland place where bankers come… Read More

Taking Social Currency to the Bank

Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end up being ignored. Worst case, you create animosity towards your brand, where people boycott your products, refuse… Read More

Periscope needs a disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast anything from anywhere within a few seconds, has the potential to become the next big communication… Read More

Why Brands Don’t Need an Advertising Agency in 2015

Today, anyone working in marketing, whether it’s for a big global brand, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build experiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is seen as the safe thing to do, after all, advertising agencies are the “experts in brand… Read More

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