Why Brands Don’t Need an Advertising Agency in 2015

Today, anyone working in marketing, whether it’s for a big global brand, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build experiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is seen as the safe thing to do, after all, advertising agencies are the “experts in brand… Read More

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