The 5 Most Popular Articles on the Acoustic Blog

Our blog is one of our most important outreach tools, and it gives us an opportunity to share what we as an agency and marketing professionals believe in. Luckily, the articles seem to resonate well with the readers as well. We have seen some pretty high readership numbers – and shares on Facebook, LinkedIn and Twitter. Some of the articles are hardcore marketing articles, some are more playful, but they all carry… Read More

The Gentle Art of Being Nimble

Process, process, process. It seems to be all agencies talk about these days – including us here at Acoustic. And yes, the bigger picture approach of (digital) transformation, business development and creating connections through ground-breaking communications is important. But that doesn’t mean it’s the right answer for every problem. It could be the opposite. Sometimes we all just need to get things done. The beauty of a boutique agency is that it allows… Read More

We Build This City

Singapore celebrates its 50th birthday this weekend. Needless to say, many brands have jumped on the bandwagon to leverage the nation’s significant milestone with their SG50-related marketing campaigns. This is not unusual; we see the likes happening everywhere else on occasions or events the likes of Cyber Monday, Superbowl, Ramadan, etc. However, doing something generic and linking it loosely to the occasion – in this case SG50 – doesn’t do much for marketing. In… Read More

The Age of Authenticity

I’m not going to pretend to be a political commentator or an election expert. However, I do find it interesting what seems to be happening in politics on a global scale, and it reminds me of what is happening in branding. In politics, we are seeing a rise of candidates whose only contribution is being perceived as “real” or authentic if you will. Donald Trump is at the moment the front runner… Read More

How to Connect with Communities

How many people in Asia are interested in, say, gardening? Not that many? How about politics? Or cars? Airplanes? Music? Cooking? A few? Thousands? Millions? Maybe even billions? Let’s just agree that there are more people interested in specific arts, cultures and hobbies than one would think. Thanks largely to the internet, smaller communities can organise themselves across borders and regions, connect and collaborate and exchange ideas and experiences. In fact, many… Read More

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