Get Our Ebook “Acoustic Thoughts” for free

Over the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. This book takes on some of the misconceptions and the challenges brands are facing in applying fully integrated, digitally centric marketing to connect with their audience. Get ready for the Digital Transformation. The ebook is a collection of some of our blog… Read More

The Fine Art of Customer Experience Creation

Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve customer retention. But many companies seem to miss out on the one thing that makes people buy from you again and again: Customer Experience…. Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

O captain, my captain! An open letter to the 5 Advertising Chiefs.

Dear Sir Martin, John, Maurice, Michael, and Ishii-san I don’t know any of you personally, and you certainly don’t know me. But as our industry’s leading captains, I am calling on you to lead. Because something in ad land has to change, and you have to take the responsibility to do something. Now, there are a lot of things we could talk about; how we’ve not really managed to get integration working because… Read More

Are you Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the most effective ways to connect with them. But it is much more than just thinking that… Read More

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