O captain, my captain! An open letter to the 5 Advertising Chiefs.

Dear Sir Martin, John, Maurice, Michael, and Ishii-san I don’t know any of you personally, and you certainly don’t know me. But as our industry’s leading captains, I am calling on you to lead. Because something in ad land has to change, and you have to take the responsibility to do something. Now, there are a lot of things we could talk about; how we’ve not really managed to get integration working because… Read More

Are you Useful or Useless?

A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the most effective ways to connect with them. But it is much more than just thinking that… Read More

News: The North Alliance Moves into the US market with Nansen

Acoustic’s parent company, The North Alliance (NOA) acquires the Swedish/American digital development and communication company Nansen. Nansen has over 100 employees in Stockholm, Chicago and New York. – ”During the last two years we have built a group of companies with a solid presence in Scandinavia, and with bridgeheads into the US and Singapore. This acquisition fulfills our goal of taking a leading position in the Nordics and to have a solid… Read More

The 5 Most Popular Articles on the Acoustic Blog

Our blog is one of our most important outreach tools, and it gives us an opportunity to share what we as an agency and marketing professionals believe in. Luckily, the articles seem to resonate well with the readers as well. We have seen some pretty high readership numbers – and shares on Facebook, LinkedIn and Twitter. Some of the articles are hardcore marketing articles, some are more playful, but they all carry… Read More

The Gentle Art of Being Nimble

Process, process, process. It seems to be all agencies talk about these days – including us here at Acoustic. And yes, the bigger picture approach of (digital) transformation, business development and creating connections through ground-breaking communications is important. But that doesn’t mean it’s the right answer for every problem. It could be the opposite. Sometimes we all just need to get things done. The beauty of a boutique agency is that it allows… Read More

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