Banks: “I’m the King of the World!” (…moments later, …hits iceberg).

Banks. Can’t live with them. Can’t blow them up (apparently). Few companies are so disliked as the major banks, historically and currently. Now there is a reason for that. And it’s not all the banks fault. The service they offer can have huge impact on people’s lives, and people will get really disappointed when they don’t get what they want. Banks also have to follow strict regulations on how they conduct their… Read More

“When You Change Yourself, You Change the World”*

A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally through Campaign Asia – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” Instead of doing “advertising“, make sure your business model and service model… Read More

Get Our Ebook “Acoustic Thoughts” for free

Over the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. This book takes on some of the misconceptions and the challenges brands are facing in applying fully integrated, digitally centric marketing to connect with their audience. Get ready for the Digital Transformation. The ebook is a collection of some of our blog… Read More

The Fine Art of Customer Experience Creation

Most companies spend a lot of money on branding and marketing activities. Doing advertising and branding in the right channels at the right time is a great thing to do for improving your brand performance and ROI. Many companies even invest large sums in CRM systems to improve customer retention. But many companies seem to miss out on the one thing that makes people buy from you again and again: Customer Experience…. Read More

Generation TL;DR

Ok, I will make this one short. There was a time, not so many years ago, that people made informed decisions based on several credible sources. They would read books, magazines, newspapers, and way the pros and cons of their decision. Those days are long gone. Today, people certainly do research, and check multiple sources., But the majority only reads headlines (and conclusions if we’re lucky), before making a decision; whether it’s… Read More

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