Burn, baby, burn!

Hitting the reset button on the ad industry The self-proclaimed “creative industry” is shaking at its foundation. Everything is changing around them, but the advertising agencies themselves seem to refuse to take any part in the transformation that is going on. Clients are challenging them to be more efficient, more accountable and more creative – not just with messaging, but with the entire approach to marketing. Unfortunately, advertising is one of the most… Read More

Independence Day

The big consultancies are gathering more and more power. They have quickly branched out from the core business of management consulting, IT consulting, accounting etc., to take on Digital Transformation, customer experience and now even creative communication services. And at first glance, this can sound like a good idea for clients. They can get everything from the same vendor, and (hopefully) get an integrated solution for their business. But the truth is,… Read More

Banks: “I’m the King of the World!” (…moments later, …hits iceberg).

Banks. Can’t live with them. Can’t blow them up (apparently). Few companies are so disliked as the major banks, historically and currently. Now there is a reason for that. And it’s not all the banks fault. The service they offer can have huge impact on people’s lives, and people will get really disappointed when they don’t get what they want. Banks also have to follow strict regulations on how they conduct their… Read More

“When You Change Yourself, You Change the World”*

A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally through Campaign Asia – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” Instead of doing “advertising“, make sure your business model and service model… Read More

Get Our Ebook “Acoustic Thoughts” for free

Over the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. This book takes on some of the misconceptions and the challenges brands are facing in applying fully integrated, digitally centric marketing to connect with their audience. Get ready for the Digital Transformation. The ebook is a collection of some of our blog… Read More

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