Stop Storytelling. Start “Story-listening”.

In the world of brands, storytelling has been one of the most important buzzwords of the 21st century. With ever-changing channel strategies, it means ‘It doesn’t matter if you’re making a TVC or producing a content piece for the internet. It’s all about telling stories.’ many would claim that storytelling is what advertising has been doing since the 60s, and they’d be right. Conveying a story, more than just a promotion, has… Read More

You Compute Me

Let me start off with a confession: In my entire life, I have never used a dating app or a dating website. Of course, I am now a happily married man, but I have been single in the internet era. Yet, I never saw the appeal in meeting women online. (I did develop a very simplistic matchmaker program in computer class in high school, back in the 80s. But that’s a story… Read More

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