Will the Real Singapore Please Stand Up

“How do you like Singapore?”, “Oh it’s nice, love the food, fantastic shopping and I love/hate the weather. But I do think it’s a bit boring.” Sounds familiar? It’s pretty much what most western tourists would say about Singapore if they’re asked. Actually, even quite a few expats would describe Singapore in a similar fashion. But does that make it true? Is Singapore a boring, unimaginative and bland place where bankers come… Read More

Taking Social Currency to the Bank

Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end up being ignored. Worst case, you create animosity towards your brand, where people boycott your products, refuse… Read More

Killing me softly (with technology)

I love ads. I enjoy scrutinising, analysing, living and breathing them. Like any human being, I am a sucker for inspirational, sappy and humorous ads. My all time favourites? Ads with cats. To me, ads are everything. They are the only piece of news I remember, the only form of viral I know. I love them, both print and digital, out-of-home or delivered right to my inbox. But lately, I’ve been getting increasingly annoyed by… Read More

5 brand personalities no one wants to hang out with

The great digital party is in full swing, and everyone (I mean EVERYONE) is invited. Across social media, blogs, video sharing and mobile platforms, consumers and brands alike are hitting the massive, glorious dance floor we call the Internet, where the line between the personal and commercial space is blurred beyond distinction. But be warned… just because your brand has showed up at the party, doesn’t mean it’s welcomed. If you are anything… Read More

Periscope needs a disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast anything from anywhere within a few seconds, has the potential to become the next big communication… Read More

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