5 brand personalities no one wants to hang out with

The great digital party is in full swing, and everyone (I mean EVERYONE) is invited. Across social media, blogs, video sharing and mobile platforms, consumers and brands alike are hitting the massive, glorious dance floor we call the Internet, where the line between the personal and commercial space is blurred beyond distinction. But be warned… just because your brand has showed up at the party, doesn’t mean it’s welcomed. If you are anything… Read More

Periscope needs a disaster

Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast anything from anywhere within a few seconds, has the potential to become the next big communication… Read More

Why Brands Don’t Need an Advertising Agency in 2015

Today, anyone working in marketing, whether it’s for a big global brand, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build experiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is seen as the safe thing to do, after all, advertising agencies are the “experts in brand… Read More

The Rise of the New Creative Class

In branding and advertising, creativity is considered the key to differentiation. Creativity is looking at the world from a different angle, and coming up with something that people engage with. It’s making something trivial interesting, creating something new or turning common beliefs upside down. It’s unexacting. It touches nerves. It evokes discussions. It makes people feel something. And it makes people do something. Creativity is what distinguishes the amazing from the dull. It is… Read More

13 Industry Trends You Can’t Afford to Ignore

We talk a lot about how communication has changed from the Mad Men era until today’s digitally driven consumer interaction. But what’s next for this industry that many of us love (and a lot of us love to hate)? I was recently asked to write a few slides on where our industry is headed, so I thought I’d turn it into a nice Buzzfeed, ahem, Business Insider, ahem, Campaign AsiaPacific article. Most… Read More

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