Burn, baby, burn!

Hitting the reset button on the ad industry The self-proclaimed “creative industry” is shaking at its foundation. Everything is changing around them, but the advertising agencies themselves seem to refuse to take any part in the transformation that is going on. Clients are challenging them to be more efficient, more accountable and more creative – not just with messaging, but with the entire approach to marketing. Unfortunately, advertising is one of the most… Read More

Less reports, more problem solving ideas

Many people and companies get a bit uncomfortable with the ideas of management consultants and other business development consultancies. It’s understandable. I mean, most consultants produce reports, not actual solutions. That may have been a great thing in the last millennium, but in the current age, we don’t need just analysis and potential scenarios. We need actual business solutions. My personal interest has always been to see things that could be improved,… Read More

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