The Revolution Will Not Be Televised (It’s already happening on Facebook Live)
You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as we all know, dying a slow and rather painful death. Entertaining or informative content, is not. We have completely changed the way we consume media. We still watch “TV”, but we do it on other platforms. And “bite sized” video content is becoming more and more popular, as we watch it on the bus, the MRT or at any time of the day when we’re bored (and lets face it, people in 2017 are bored a lot, our attention span has fallen dramatically).
The Live revolution has just begun. It is changing the news landscape, it is changing personal video blogging – and it is, and will be changing, branded content marketing. Now, with apologies to the late Gil Scot-Heron, this clear mis-appropriation of his seminal 1970 anti-establisment and anti-brand poem/song “The Revolution Will Not Be Televised”, does end with a reality that is happening right now: “The revolution will be no re-run, brothers, The revolution will be live.” What he didn’t realise, was that even if it’s not on TV, it will be broadcast in social media. And people will, and can follow any happening around the world, whether it’s of an anti-establisment uprising, like Gil was calling for, or a brand demonstrating it’s products or services to a truly engaged audience (which I’m pretty sure, Gil was in no way would support).
Live services have been around for a year or two, most notably with Twitter’s Periscope and the now defunct Meerkat. (We wrote a blog post on this in 2015). But it wasn’t until Facebook integrated live video in its service that live video started to take off. Today, al the major news outlets, from the traditional TV stations to the newspapers and net-based news outlets are taking advantage of the opportunity to be live where people are actually watching – not on their TV’s , but on their devices.