No One Cares About Your Brand!

Ok, those are some pretty harsh words, I know, but hear me out. There is a widespread misunderstanding amongst many marketers, as they seem to believe that people walk around thinking about brands (and their brand specifically). That “top of mind” means that human beings actually go around thinking about specific product categories and brands even when they are not shopping for that category. For almost every brand on the planet, that’s… Read More

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