Disruption is Dead. Long live Disruption!

For decades, the advertising industry has talked about disruption as a way of getting the attention of the consumer. Disruption, in the sense of breaking into people’s lives and frame of mind, almost rocking them out of their day, delivering a punchy message, and expecting that message to be understood and liked – because it was “disruptive”, is now dead. People don’t want to be disrupted, and they are more likely to… Read More

 “The first thing we do, let’s kill all the lawyers” 

Relax, no one is going to off anyone. When William Shakespeare wrote this line in Henry VI, back in 1591, he was merely stating that the best way to create chaos and disorder was to get rid of the lawyers (who would uphold law and order in society). But in 2016, in marketing, lawyers have become a big obstacle for connecting with audiences. Or, rather, the concern for what the lawyers will… Read More