5 Articles You’ve Missed Out On
Last week, we published “The 5 Most Popular Articles on Acoustic Blog”, which we of course were very proud of. But there are articles that have not garnered as many readers, so we thought we’d re-share them as well. There could be many reasons for their lack of readership; not so catchy titles, not so interesting topic, more introspective or maybe they were just published at the wrong time. But hey, we feel they are still relevant, so maybe you can find something you can use to increase your competitiveness? So, here we go, from 5th least popular to the least read article on our blog:
5. 9 Ways to Take Advantage of The New Marketing Paradigm
Anyone who’s been following the Acoustic blog or met with us, will have heard how marketing is changing almost by the day, how digital transformation (and disruption) is coming your way, and how convergence is redefining the marketing communications industry (hint: it’s not just about advertising). But we do understand that some of these processes and service offerings can be complicated to understand and seem like large investments from day one. It can also be difficult to see where to start. To make this more accessible and easier to engage with, we have created some tangible, bite-sized offerings that will allow brands to get a head start in their journey to re-engage with audiences and grow their business – without having to commit to retooling the whole business. Our main offerings are still Integrated Communications (“advertising”) and Digital Transformation (“applied technology/customer centric solutions”), but these 9 product/service offerings will help brands compete more effectively in the marketplace – and connect with customers and potential customers in a more engaging and long-lasting way. So here is a presentation of our service menu: Read more.
4. Marketing for Startups
A startup can be a magical place. The energy, the enthusiasm, the creativity and the sense of changing the world makes it a very exciting place to be. But as anyone who’s ever worked at a startup knows, it can be bloody hard work. Customers aren’t queueing up outside your business to buy your product or service. Investors aren’t throwing money at you and governmental organisations aren’t waiting for you to save the country. These things don’t happen, because you’ve been too busy building the company. The truth is that no one knows about you or your business. Sure, you may have garnered some interest in your industry and amongst techies and innovators. You may even have been talked about on a blog or in a magazine. But the ones you are trying to get to use your service or buy your product, have never heard of you, your idea or your company. And you can’t live off enthusiasm. So what to do? Read more.
3. Pharma in a Digital World. An Easy Pill to Swallow.
A few months ago Deloitte published a report on how they predict the near future for healthcare and life-science in South East Asia will develop. Interesting read, on many levels. Apart from things like developing commercial models, organisational structuring and new regulatory, there is a section on technology, like mHealth and wearables. Here, in Southeast Asia, where not only economies develop in a rapid place but also — and in this case maybe more importantly — people’s communication behaviour change in an even more furious pace, this field will be immensely interesting to study for us who are curious about how digital products and services, like mHealth and wearables of many types, will play an even more central role in our lives. And what implications it will have for medcos. Let me point out a few examples, and give you a free* business idea. Read more.
2. The Gentle Art of Being Nimble
Process, process, process. It seems to be all agencies talk about these days – including us here at Acoustic. And yes, the bigger picture approach of (digital) transformation, business development and creating connections through ground-breaking communications is important. But that doesn’t mean it’s the right answer for every problem. It could be the opposite. Sometimes we all just need to get things done. The beauty of a boutique agency is that it allows us to be versatile and nimble. As much as we advocate the longer extensive processes, we understand the needs of a client under time pressure, under budget constraints and under urgent need to make things happen. So, we are very happy to deliver those services. In fact, any agency should have the capability to maintain two lines of thoughts at the same time; “How can we provide stronger long-term value to our clients”, and “How can we work in an efficient way, so that the client can see more of the work and less of the agency?”. There is no conflict in this, it is simply a matter of the right cure for the right problem. Read more.
1. Did Anyone Order a Startup?
The traditional client-agency/consultancy relationship, which has been in place since the dawn of the marketing industry, has many benefits. It makes for a manageable and controlled relationship, where the client provides a brief, and the agency executes. It works well for campaign based activities as well as predetermined and/or finite projects. But what if your challenge is to go through a Digital Transformation? Or you want to inject new technology into your brand and product line-up, but you’re not sure if you should approach it through marketing, product/service development or something else? It could be that you want to add new services or products to your line-up. Or perhaps you see all the opportunities the digital economy offers, but you struggle to find a way to incorporate it into your brand and organisation? Read more.
So there you have it, hopefully there’s something of interest here. If you have questions or even suggestions for a topic for the Acoustic Blog, do write a comment below, or email us at email@example.com
[Main photo by Hans Gerwitz, under CC]