The 5 Most Popular Articles on the Acoustic Blog
Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. We’ve had digital agencies, digital experts, digital this and digital that. I myself have worked in digital agencies as much as I have worked in traditional agencies. But now, it’s time to make a change. I don’t believe in the myth of “digital” anymore. I don’t believe in the idea of digital as a standalone tool that has nothing to do with other communication channels and sits outside the business’ core strategy. It’s time to see digital for what it really is, a crucial integrated platform to create engagement, drive results and spearhead innovation. Read more.
These articles represent some of the 44 posts we’ve done so far this year. The rest can always be accessed through our archive. Maybe you’ll find a gem that you’ve missed? Check it out here.