Taking Social Currency to the Bank
Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end up being ignored. Worst case, you create animosity towards your brand, where people boycott your products, refuse… Read More
Killing me softly (with technology)
I love ads. I enjoy scrutinising, analysing, living and breathing them. Like any human being, I am a sucker for inspirational, sappy and humorous ads. My all time favourites? Ads with cats. To me, ads are everything. They are the only piece of news I remember, the only form of viral I know. I love them, both print and digital, out-of-home or delivered right to my inbox. But lately, I’ve been getting increasingly annoyed by… Read More
5 brand personalities no one wants to hang out with
The great digital party is in full swing, and everyone (I mean EVERYONE) is invited. Across social media, blogs, video sharing and mobile platforms, consumers and brands alike are hitting the massive, glorious dance floor we call the Internet, where the line between the personal and commercial space is blurred beyond distinction. But be warned… just because your brand has showed up at the party, doesn’t mean it’s welcomed. If you are anything… Read More
Periscope needs a disaster
Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast anything from anywhere within a few seconds, has the potential to become the next big communication… Read More
Why Brands Don’t Need an Advertising Agency in 2015
Today, anyone working in marketing, whether it’s for a big global brand, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build experiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is seen as the safe thing to do, after all, advertising agencies are the “experts in brand… Read More
